Introduction to Fundraising Techniques


Welcome to our Introduction to Fundraising course – what can you expect?

Are you a volunteer for a community group or a charity. Or have you just begun a new job where some fundraising is required? Or perhaps you run your own charity or social enterprise, or you’re thinking of starting one up?

This day course is for you if you if have little or no experience of fundraising or if you wish to brush up your skills.

What are the benefits to you and your organisation?
By attending this course, you will gain increased confidence through your improved knowledge and understanding of fundraising. This will help you develop your fundraising practice. You will have a better understanding of the fundamentals of why and how funders, donors and sponsors give, and how you can encourage them to support your group.

What will you learn?

  • Grants from trusts and foundations: how to find suitable options; factors that will increase your chances of success – regarding your group, its relationships, and the quality of the application
  • Donations from individuals: what makes people give? building a donor base; crowdfunding and other appeals; approaching potential major donors; community fundraising events and activities; legacy and in memory giving
  • Partnerships with businesses: why do businesses give; donations; sponsorship; employee giving; employee volunteering; charity of the month
  • Building and sustaining relationships with funders, donors and sponsors
  • Ethical and legal issues
  • Next steps